Ține cont de zonă și de circumstanțe atunci când stabilești prețurile

Pentru a găsi un preț competitiv, este esențial să înțelegi cererea locală.
Articol creat de Airbnb pe 12 oct. 2023
Timp de citire: 3 minute
Actualizat pe 12 oct. 2023

În calitate de gazdă, tu hotărăști întotdeauna strategia de tarifare. Tu alegi ce preț stabilești, cum îl stabilești și cum îl ajustezi în timp.

Un aspect important este cererea locală. Dacă locuința ta are un preț mai mare decât cel al locuințelor similare din apropiere, există șanse să pierzi rezervări. Dacă locuința ta are un preț competitiv, sunt mai multe șanse să atragi oaspeți, ceea ce ar putea duce la o creștere a câștigurilor tale pe Airbnb.

Fii la curent cu cererea locală

Știind care sunt locuințele similare din regiunea ta pentru care se fac rezervări, îți poți formula mai bine strategia de tarifare.

Pentru a compara prețurile, selectează orice dată liberă din calendarul tău sau alege un interval de date de până la 6 nopți. Atinge sau dă clic pe prețul pe noapte, apoi atinge sau dă clic pe butonul aflat sub acesta, care afișează o pictogramă cu o hartă și cuvintele „Compară-ți prețul”.

Va fi afișată o hartă cu prețurile medii pentru locuințele similare pe care oaspeții le-au rezervat în apropiere. De asemenea, poți să verifici prețurile locuințelor similare care sunt încă disponibile.

Prețurile afișate pe hartă corespund prețurilor medii ale fiecărei locuințe care e rezervată sau nerezervată la datele selectate. Factorii pe baza cărora sunt identificate anunțurile similare sunt: poziția, dimensiunea, caracteristicile, dotările, scorurile, recenziile și celelalte anunțuri pe care oaspeții le consultă în timp ce-l iau în considerare pe al tău.

“Knowing what’s happening in my area gives me so much more confidence in my price,” says Felicity, a Host Advisory Board member and Superhost in New South Wales, Australia. “I’ll know if I have the best price, so I should hold my ground, or if I’m being a bit greedy and need to drop my price.”

You can also respond to local demand by tracking:

  • Special events. Conferences, festivals, and other big events can create major demand. Join social media groups, follow your local tourism bureau, or register with event ticketing sites to help you plan ahead.
  • Seasonal shifts. In places that draw crowds at certain times of year, hosting during your area’s peak season can help you earn more, while lowering your price during low season can attract more guests.

Pricing your place competitively may also help your listing rank higher in Airbnb search. The results take into account the value and quality of a listing compared to similar ones nearby.

Consider your costs

Your hosting costs can help you think about your price as well. Daniel, an Airbnb Superhost and Host Advisory Board member in Tenerife in the Canary Islands, says he tracks what he calls the “internal” factor of his hosting expenses along with the “external” factor of demand.

Daniel says he balances his expenses with what guests are willing to pay to help him set a reasonable expectation for what he can charge and earn.

Examples of hosting expenses can include mortgage or rent, maintenance, taxes, and cleaning fees. Some costs may not be obvious to guests, and can help explain your price. You can highlight any added value you offer in your listing description, like luxury bath products or streaming services.

When Pamellah, an entrepreneur and former Host Advisory Board member in Malindi, Kenya, first started hosting, she says she focused too much on her own costs. She set her price “so high, based on how much I’d put into it,” and didn’t get any bookings.

“Two hours after reducing my price, I never stopped hosting,” Pamellah says. Though her experience may not be typical, she was able to increase her price quickly. Thanks to steady bookings and positive guest reviews, she became a Superhost less than three months later.

Make sense of the numbers

Track your expenses and earnings throughout your hosting journey. “I set up a separate bank account to track my expenses, so when it’s tax time, I’m not in bad shape,” says Reed, a teacher, entrepreneur, and former Host Advisory Board member in Philadelphia.

Local lawyers or tax professionals can provide advice about taxes and laws that apply to Hosts in your area. Please note that Airbnb does not give professional guidance. “If you need to get a tax advisor, or you need to do a little research on how to make sense of the numbers, do that,” Reed says.

If you’re a new Host searching for one-to-one support with pricing, we’ll match you with a Superhost Ambassador who can help.

Information contained in this article may have changed since publication.

Airbnb
12 oct. 2023
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